Depression Essay -- essays research papers

One of the scariest emotional experiences a person can ever suffer during their lifetime is to experience a form of depression. Over one in five Americans can expect to get some form of depression in their lifetime. Over one in twenty Americans have a depressive disorder every year. Depression is one of the most common and most serious mental health problems facing people today. However, depression is often not taken seriously because of the large use of antidepressant drugs and the large number of sufferers. Depression is a serious illness and should be taken as so. Contrary to the popular misconceptions about depression today, it is a serious and deadly disorder.1   Ã‚  Ã‚  Ã‚  Ã‚  Depression in its various forms (insomnia, fatigue, anxiety, stress, vague aches and pains, etc.) is the most common complaint heard in doctors’ offices. There are three primary forms of depression. Major depression, like the flu, has a beginning, middle, and an end. Major depression often lasts for months. Left untreated, it tends to reoccur. Each reoccurrence tends to last longer and is more debilitating than the one before. Chronic depression is a low grade, long-term depression that can go on for years. Some people have had it most of their lives. Long term, low-grade depression is also known as dysthymia. Dys, meaning disorder, and thymia meaning mood. Dysthmia is then a disorder of ones mood. The last type is manic depression. The lows of this depression can alter with days or weeks of maniaextreme feelings, unreasonable thoughts, and inappropriate, sometimes destructive behavior. The manic-depressive person fluctuates from one emotional pole to anoth er, often in rapid swings. 3   Ã‚  Ã‚  Ã‚  Ã‚  There are many symptoms of depression. Symptoms can include persistent sad or â€Å"empty† mood, loss of interest or pleasure in ordinary activities, including sex, decreased energy, fatigue, being â€Å"slowed down†, Sleep disturbances such as insomnia, early morning wakes or oversleeping, eating disturbances such as loss of appetite and weight, or weight gain, difficulty concentrating, remembering or making decisions, feelings of guilt, worthlessness, helplessness, thoughts of death or suicide, suicide attempts, irritability, excessive crying, or chronic aches and pains that don’t respond to treatment. Many people who have clinical depression can feel down, sad, ... ...gloominess, pessimism, introversion, self-criticism, deep feelings of inadequacy, and excessive brooding and worrying. People who regularly behave in dependent, hostile, and impulsive ways appear at greater risk for depression. Psychologists also believe that stressful experiences can trigger depression in people who are predisposed to the illness. About 20 percent of women experience an episode of depression after having a baby; this is called postpartum depression. Also, people who experience child abuse appear to be more vulnerable to depression than others.1   Ã‚  Ã‚  Ã‚  Ã‚  Depression affects people all around the world and takes over many lives. It is a detectable disease. Most every case of depression is very personal, and usually has it’s own specifications and circumstance. By speaking with people who have depression in their families and being a sufferer of the disease myself, I’ve realized that it’s not the end of the world and there are ways to get help. Treatment for depression is relativity inexpensive but whatever the cost; it is more than made up for an increased productivity, efficiency, physical health, improved relationships, and enjoyment of life.

Revisiting Recommendations of the Marketing Plan

The key focuses of the marketing plan are as follows: Cooperative Marketing: Techniques to create additional market awareness for two companies in one ad campaign. Offering discounts to the partners customer on the GGI products Advertising on Internet: Ads can be put on other companies’ websites, as well, in the form of banners and other â€Å"clickable† type links routing potential customers to our website. Another idea in the marketing plans talks of merging the two points mentioned. We can look at different internet sites for cities and towns, such as their respective Chamber of Commerce and other such sites where new residents, who are looking to furbish their homes, might look to for ideas of where to shop and what products to buy. The companies already respected and listed in the Chamber would be suitable for internet cooperative marketing ad campaigns. Collaborating with Dealers and Distributors : Dealers and/or independent distributors of our products could be allotted a budget to advertise based on a percentage of their net profits for the last year Measuring the effectiveness of the Marketing Plan Jaworski in his definition of marketing control states the Monitoring performance provides one informational means to help planned marketing activities produce desired results (Jaworski 1988, p.24). Control theory assumes that management has a strategy and a known set of intermediary stages (plans) with which actual performance can be compared. Metrics selection is a key process by which marketing managers can learn to improve performance by adjusting the utility levels associated with marketing. Say, if a company realizes that the performance in one of the marketing channel is not leading to the desired results they can look at realigning their strategy and look at a possibility of investing more in the other marketing avenues. Philip Kotler lists four types of marketing controls (table 22.1, p.685): annual-plan, profitability, efficiency and strategic. These distinguish whether the company is selecting the right goals (strategic), whether they are being achieved (effectiveness or annual-plan), where the company is making or losing money (profitability) and the return on marketing expenditure (efficiency). (Kotler 2003 pg 685) In the current landscape the most important for GGI is to expand its base and derive maximum mileage on minimum investment. The challenge is finding maximum share of voice in the cooperative marketing and raise Profit/Profitability Sales, Value and/or Volume Gross Margin Awareness Market Share (Volume or Value) Number of Consumer Complaints (Level of dissatisfaction) Consumer Satisfaction Distribution/Availability Total Number of Customers Marketing Spend Perceived Quality/esteem Loyalty/Retention TO achieve this, the following metrics are suggested for GGI The metrics for each marketing channel at a primary level should measure the efficiency of each channel i.e. the ROI on each channel as a whole, be it collaborative marketing or marketing through internet each channel has a role to play in the marketing strategy and that needs to be tracked. Share of wallet in case of distributor’s can be a good tool to be measured here. Each element of the channel needs to be measured on the following items: Consumer Attitudes consisting of Awareness, perceived quality, Satisfaction, relevance, image/personality, perceived differentiation, Consumer Behavior measuring Total number of customers, Number of new customers, reference customers and Loyalty Accounting would include sales, gross and net margins, profitability In case of GGI the stated metrics can be applied on the marketing channels like web marketing, cooperative marketing can be evaluated on the ROI. If the ROI of any channel is not satisfactory then the reasons can be explored from the metrics mentioned in point two (for each element). Perhaps one or more elements are not performing as expected. A remedial measure of finding a suitable element can be done. For example if the returns on the Cooperative marketing are not up to the mark we can view the performance of the elements. If they show inconsistency in data i.e. performance of some elements is satisfactory and others is not then we need to look at switching the partners chosen for cooperative marketing. On the other hand if all the elements reflect a poor quality then the channel strategy needs to be re-looked at. Improving on Metrics To improve on the metrics GGI needs to take the individual cases. For Web marketing the company needs to consider the different pricing model for putting up the banners at different websites. These models can be pay per click, fixed time banner, output based banners. The company can also look at Search Engine Optimization, Viral marketing as an extension to the Web marketing For Cooperative marketing the choice of channels would be the instrumental. Also improving on the share of voice in the common advertisement is importance.   The choice of partner is very critical. The partner should preferable be a complimentary or a reseller of similar products. But the channel dynamics become critical in these cases. References Jaworski, Bernard J. (1988), â€Å"Toward a Theory of Marketing Control: Environmental Context, Control Types, and Consequences†, Journal of Marketing, Vol.52, No.3, pp.23-39 Kotler, Philip (2003), Marketing Management, (11th edition), Upper Saddle River, NJ: Prentice Hall   

Plastic Surgery Operations For The Age - 1337 Words

There were 236,356 plastic surgery operations for the age group 13-19 in 2012 alone (Penningtons Manches) and surely the rate has increased in the past 4 years. Many people believe that it is up to the child to decide what they do to their bodies but those decisions can negatively affect their overall wellbeing. Understanding that there are certain exceptions, such as it being medically necessary, to this, teenagers under the age of 18 should not be allowed, even with parental consent, to get plastic surgery for cosmetic purposes because it is harmful to their physical and mental health, as well as the economy in and outside hospitals and their futures. As of right now, a teenager under the age of 18 years old can receive plastic surgery treatments, as long as they have parental consent (Cosmetic Surgery in Teenagers: To Do or Not to Do.). Common procedures that teenages get, include rhinoplasty, otoplasty, breast augmentation, and acne treatments. Rhinoplasty, also known as nose res haping or nose job, was performed 30,672 times in 2013 on 13-19 year olds (Plastic Surgery For Teenagers Briefing Paper.). Otoplasty, which is the practice that pins a person’s ears back, did not only take up 10.7 percent of all teenage plastic surgery procedures, but the technique was performed more than 6,871 times in 2013 (Plastic Surgery For Teenagers Briefing Paper.). Breast procedures range from reduction, symmetry, or enlargement. It is understandable that a teenager with extremeShow MoreRelatedThe Plastic Generation (Persuasive Speech on Child Cosmetic Surgery)960 Words   |  4 PagesThe Plastic Generation Famous actress and model Patricia Heaton once said â€Å"Plastic surgery is like the big elephant in the Hollywood living room,† (Brainy Quotes). For celebrities, a plastic surgery operation is just another trip to the doctor’s office. After all, in this day and age, image is everything. We see this in high profile professions, and in large cities across the country. However, recently in Beverly Hills, California, girls as young as 16 are getting nose-jobs as a â€Å"Right of Passage†Read MoreThe Right Surgeon, Type Of Surgery, And The Surgery Place1344 Words   |  6 Pagesclinics and beauty centers in the world Surgery. Sometimes this kind of surgery exceeded the customs and traditions and so far from human thinking, but the reality of medical cosmetic surgery much different from what you see in those programs, fabricated and to look at this fact must be aware of some of the initial finding such as any surgery performed on the human body is a practical medica l accept success and failure, the success of a particular surgery on surgeon’s hands doesn’t mean it willRead MoreHow Plastic Surgery Affects Society1551 Words   |  7 Pagescontroversial; plastic surgery has the capability to change lives of various individuals from diverse socioeconomic levels. Plastic surgery covers a broad spectrum of services which are included in reconstructive surgery, as well as, the popular aesthetic appeal of cosmetic surgery. Plastic surgery affects society both physically, psychologically, and emotionally. From Operation Smile to botox, accident victims to breast augmentation, and Little Baby Face Foundation to facelifts; plastic surgery can giveRead MorePlastic Surgery1719 Words   |  7 Pages1 Contents 1 Thesis statement 1 2 Introduction 1 3 Plastic Surgery 5 3.1 Methods 1 3.2 Reasons 3 3.3 Reputation of Plastic surgery 3 3.4 Pro ´s and Con ´s 4 3.5 Safeness 4 4 Discussion 7 2 Thesis statement â€Å"Plastic surgery does not always work† The following text deals with the plastic surgery. Whether plastic surgery always works is questionable. When people hear about plastic surgery, most of them tend to connect it with Hollywood. 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Keep in mind that plastic surgery and cosmetic surgery are different even though both surgeries are used to fix someone’s physical body. Plastic surgery are used to mend looks that are ruined due to terrible accidents, and is pay by insurance, while cosmetic surgery are used to enhance someone’s look which insurance does not cover. Cosmetic surgery has helped many patients fit in withRead MorePlastic Surgery: Why Is so Popular? Essay1307 Words   |  6 PagesPlastic surgery is medical process through which people can make their physical aspect look better. Th ere are two major kinds of plastic surgeries: cosmetic and reconstructive. People are and have always concern about their body image and the perspective that other could have about it. Therefore, people are always looking for the solution, which most of the time end up being the plastic surgery. Where these procedures originated? Moreover, how do we get to the actual point of plastic surgery? ClearlyRead MoreThe Importance Of Plastic Surgery939 Words   |  4 Pagesnt. 1. Women shouldnt get plastic surgery until theyre at least 60: Waiting until a woman is post-menopausal can dramatically - and negatively - change the nature of the surgical result. The older patient too often winds up with an overdone look in which the skin needs to be pulled extremely tight in order to achieve contour improvements that could have been more easily maintained if the procedure had been done at a younger age. Undertaking less-drastic procedures pre-menopause allows results